toddybody
Apr 19, 11:22 AM
What is this world coming to when quotes are coming from Brian Tong???
Last month, CNET's Brian Tong claimed (http://www.macrumors.com/2011/03/22/potential-imac-update-to-sandy-bridge-and-thunderbolt-in-4-6-weeks/) to have received information from a source indicating that updated iMacs should debut by the end of April or the first week in May, a window of time that is just now set to open.
Brian Tong also claims to have dated women and have friends...both statements are so obviously contradicted by his horrible fashion sense and self destructive tendency to embarrass himself with every spoken word. He looks like a Shaolin Monk merged with Amy Winehouse.
Last month, CNET's Brian Tong claimed (http://www.macrumors.com/2011/03/22/potential-imac-update-to-sandy-bridge-and-thunderbolt-in-4-6-weeks/) to have received information from a source indicating that updated iMacs should debut by the end of April or the first week in May, a window of time that is just now set to open.
Brian Tong also claims to have dated women and have friends...both statements are so obviously contradicted by his horrible fashion sense and self destructive tendency to embarrass himself with every spoken word. He looks like a Shaolin Monk merged with Amy Winehouse.
the20pointmay
Apr 2, 08:20 PM
I wasn't sure this was an iPad commercial at first when I saw it during the Butler game; to me it seemed more serious than any other Apple ad that has been released before. But in that sense, you can feel similar emotions to the video they showed during the iPad 2 introduction that went through the year of the first iPad. That's not just selling a product, that's loving a product.
Earendil
Nov 27, 02:58 PM
But in reality, I don't think a 17" is Apple's answer. Lowering the prices of the current model lineup is indeed the way to go. I've been one of the biggest bitchers about Apple's price point on LCD's for years now. That 20" LCD should not be anymore than $299. Plain and simple...simple and plain!
You people are incorrigible. I do hope people start reading the thread or doing some research before anyone else makes a fool of themselves.
Apple LCDs are not worth the extra price tag as long as you do your home work before purchasing an LCD monitor from a different company.
A little homework, Aye? (http://forums.macrumors.com/showthread.php?t=252327).
That's funny, I was thinking the same thing...
Why do I find so much joy in pointing out other peoples ignorance and feeding them their own lines... I should be a college professor :rolleyes:
You people are incorrigible. I do hope people start reading the thread or doing some research before anyone else makes a fool of themselves.
Apple LCDs are not worth the extra price tag as long as you do your home work before purchasing an LCD monitor from a different company.
A little homework, Aye? (http://forums.macrumors.com/showthread.php?t=252327).
That's funny, I was thinking the same thing...
Why do I find so much joy in pointing out other peoples ignorance and feeding them their own lines... I should be a college professor :rolleyes:
paulyras
Jan 11, 10:36 PM
I don't know if anyone has said this yet, but after looking at http://www.ecoupled.com/
I can't help but think that Apple could come up with a user-friendly way of implementing this sort of technology. I personally think its only a matter of time before ALL chords are "cut". You set your iPod on your desk, it charges through inductive currents, your headphones do the same and communicate with your iPod through bluetooth (or some other wireless medium)...etc. And your computer, also, has no wires. Electricity is passed to it in the same sort of way. Now, wouldn't that be cool :)
"There's something in the air"
Maybe its just wishful thinking ;)
[Note: After being a long time READER of Mac Rumors, I have officially made my first post.]
Dude, my toothbrush does that. Seriously. It's the sonicare advanced. It's nice. I wholeheartedly endorse that except for one problem...
Electromagnetic fields decrease with the cube of the distance (I think- might be square, but someone smarter than I can correct me). You would need to keep the charger within a few inches while charging. Frankly, if I'm going to carry a charger with me when I travel, I really don't care if it's plugged in directly or just has to be really close.
If, by chance the field is strong enough to work from any significant distance, you couldn't convince me to keep it anywhere near my lap. There are some irreplacable goods down there (and I aint talking about a laptop).
I can't help but think that Apple could come up with a user-friendly way of implementing this sort of technology. I personally think its only a matter of time before ALL chords are "cut". You set your iPod on your desk, it charges through inductive currents, your headphones do the same and communicate with your iPod through bluetooth (or some other wireless medium)...etc. And your computer, also, has no wires. Electricity is passed to it in the same sort of way. Now, wouldn't that be cool :)
"There's something in the air"
Maybe its just wishful thinking ;)
[Note: After being a long time READER of Mac Rumors, I have officially made my first post.]
Dude, my toothbrush does that. Seriously. It's the sonicare advanced. It's nice. I wholeheartedly endorse that except for one problem...
Electromagnetic fields decrease with the cube of the distance (I think- might be square, but someone smarter than I can correct me). You would need to keep the charger within a few inches while charging. Frankly, if I'm going to carry a charger with me when I travel, I really don't care if it's plugged in directly or just has to be really close.
If, by chance the field is strong enough to work from any significant distance, you couldn't convince me to keep it anywhere near my lap. There are some irreplacable goods down there (and I aint talking about a laptop).
Prom1
Feb 27, 10:53 PM
Finishing my graphic design degree this May. The large intuos might get replaced by a cintiq very soon.
I'm half guessing you posted an Intel Atom sticker on the MBA to prevent would be thieves from thinking its really a MBA right?
I'm half guessing you posted an Intel Atom sticker on the MBA to prevent would be thieves from thinking its really a MBA right?
viggin
Apr 12, 11:43 PM
Here's the deal...(and I just realized that the way this is written might make it look like I have earlier posts in this thread. I don't. I'm jumping in right here.)
The reason that I think pros fear "dumbed down" isn't so much because they want something that is difficult to use, but rather because sometimes making difficult things easy makes things that were previously easy difficult, or impossible.
So just this week I had to help somebody with an iMovie problem. There was a part where they had 3 overlapping audio tracks. Movie audio, voiceover, and music. Try as they might, and try as I might, we could not get the movie audio to actually go away -- even though we had set it's volume level to "0%."
Oh...and did I mention that they're on a white iBook? Fine machine, but a little slow. So I copy their iMovie stuff onto an external drive so we can look at it on my Core i7 iMac instead.
Except iMovie on my iMac won't recognize the project on an external drive. I know that supposedly iMovie is supposed to...but it won't work. So I have to copy the files onto my iMac, and then iMovie magically sees them...because they're in the spot that iMovie wants files to be in.
Well the only way to get the clips to work right that I could come up with, was to actually run all their clips through Quicktime 7 and just delete the audio track off them. Voila! No audio track for iMovie to play, when it's not supposed to.
My point is that I spent 30 minutes dinking around with the "Easy" iMovie to do what would have taken me 10 seconds to do in Final Cut. (Select audio. Delete.)
And that's pretty much my experience every time I get lulled into trying to run a quick project through iMovie. Everything seems to be going well, I'm even sort of enjoying myself (Don't tell anyone), then I hit a snag or a wall...bump up into some limitation of iMovie that there isn't a very good work-around to...and wish that I'd just used Final Cut to begin with.
So while I agree that there are those who want pro tools to be difficult simply for the sake of having a high barrier of entry...
...I also think there are a ton of us that are just afraid that the cost of these new and handy features will be that some of the things we rely on doing, especially things that are a little "hackish," will become difficult/impossible. In the name of simplicity.
It's like my iPhone. I love it to pieces, and I don't plan to have any other type of phone any time soon, but sometimes I wish for a few more advanced features...features that are available (Usually through third-party tools) on Android. Instead I'm stuck hoping and wishing and praying that Apple will implement them.
The reason that I think pros fear "dumbed down" isn't so much because they want something that is difficult to use, but rather because sometimes making difficult things easy makes things that were previously easy difficult, or impossible.
So just this week I had to help somebody with an iMovie problem. There was a part where they had 3 overlapping audio tracks. Movie audio, voiceover, and music. Try as they might, and try as I might, we could not get the movie audio to actually go away -- even though we had set it's volume level to "0%."
Oh...and did I mention that they're on a white iBook? Fine machine, but a little slow. So I copy their iMovie stuff onto an external drive so we can look at it on my Core i7 iMac instead.
Except iMovie on my iMac won't recognize the project on an external drive. I know that supposedly iMovie is supposed to...but it won't work. So I have to copy the files onto my iMac, and then iMovie magically sees them...because they're in the spot that iMovie wants files to be in.
Well the only way to get the clips to work right that I could come up with, was to actually run all their clips through Quicktime 7 and just delete the audio track off them. Voila! No audio track for iMovie to play, when it's not supposed to.
My point is that I spent 30 minutes dinking around with the "Easy" iMovie to do what would have taken me 10 seconds to do in Final Cut. (Select audio. Delete.)
And that's pretty much my experience every time I get lulled into trying to run a quick project through iMovie. Everything seems to be going well, I'm even sort of enjoying myself (Don't tell anyone), then I hit a snag or a wall...bump up into some limitation of iMovie that there isn't a very good work-around to...and wish that I'd just used Final Cut to begin with.
So while I agree that there are those who want pro tools to be difficult simply for the sake of having a high barrier of entry...
...I also think there are a ton of us that are just afraid that the cost of these new and handy features will be that some of the things we rely on doing, especially things that are a little "hackish," will become difficult/impossible. In the name of simplicity.
It's like my iPhone. I love it to pieces, and I don't plan to have any other type of phone any time soon, but sometimes I wish for a few more advanced features...features that are available (Usually through third-party tools) on Android. Instead I'm stuck hoping and wishing and praying that Apple will implement them.
cublah
Mar 25, 08:43 PM
so you can connect the ipad 2 to your TV and you can use an iPod touch or iPhone as the controller, no cable required :) I believe there are one or 2 games that use the iPhone as a controller on the iPad. I believe Chopper 2 is one of them.
http://itunes.apple.com/us/app/chopper-2/id363912842?mt=8
http://itunes.apple.com/us/app/chopper-2/id363912842?mt=8
Bromac
Sep 27, 11:05 AM
I donot know what i can say
Get the 4. It's awsome!!!!!Everybody gets a cover for there iphone anyways. You will not be disappointed.
Get the 4. It's awsome!!!!!Everybody gets a cover for there iphone anyways. You will not be disappointed.
macgeek18
Feb 18, 01:49 AM
No, I'm reclassing (from Infantry to Intelligence Analyst) here in Utah, and my Army National Guard unit is MOB'ing as soon as I'm done with this. I've been in for 6 years. I extended for an extra year to go with them again.
Good for you. Thanks for serving our country. :)
I enlisted in the US Army last week. I go in end of 2012 after I finish my degree. My job is IT Spec. Fitting isn't it. :)
Good for you. Thanks for serving our country. :)
I enlisted in the US Army last week. I go in end of 2012 after I finish my degree. My job is IT Spec. Fitting isn't it. :)
rasmasyean
Apr 7, 06:29 PM
HA! Do I get another "I toldya so" moment soon??? :D
General: US may consider sending troops into Libya
http://www.msnbc.msn.com/id/42468330/ns/world_news-mideastn_africa/
General: US may consider sending troops into Libya
http://www.msnbc.msn.com/id/42468330/ns/world_news-mideastn_africa/
kungming2
Jan 11, 09:38 PM
I actually like the name. Anyone else? :D
Hellhammer
Apr 21, 03:50 PM
I'd welcome HellHammer's thoughts on this as he generally has a well informed perspective on these things.
I have made my predictions and I still stand behind them. I don't really follow this thread though so if someone has me a question, you may be better off PMing me.
1199$ 21.5" iMac
Intel Core i3-2100 (3.1GHz)
AMD 6490M with 256MB GDDR5
500GB HD
2x2GB RAM; option for 4x2GB
1499$ 21.5" iMac
Intel Core i5-2400S (2.5/3.3GHz); option for Core i5-2500S (2.7/3.7GHz)
AMD 6750M with 512MB GDDR5
1TB HD; option for 2TB
2x2GB RAM: option for 4x2GB
1699$ 27" iMac
Intel Core i5-2400 (3.1/3.4GHz)
AMD 6750M with 512MB GDDR5; option for AMD 6950M with 1024MB GDDR5
1TB HD; option for 2TB
2x2GB RAM; options for 4x2GB, 2x4GB and 4x4GB
1999$ 27" iMac
Intel Core i7-2600 (3.4/3.8GHz)
AMD 6950M with 1024MB GDDR5
1TB HD; option for 2TB
2x4GB RAM; option for 4x4GB
http://forums.macrumors.com/showpost.php?p=11688279&postcount=26
I'm sure it's been done to death, but I spent some time actually thinking about realistic-ish speculations of what the new line could look like. I think they're going to get rid of one SKU ( the step up 27" without the quad i7), because it's kind of redundant, and for the $100 price difference, I can't imagine anyone NOT spending the extra modey to get the quad core). The only spec that is more of a wishful thinking piece is the inclusion of the HD6800M 1GB card in the 27" quad i7. THAT would be a beast!
Common Upgrades
1. Thunderbolt port
2. HDMI out
3. Sandybridge
Now, here's the model breakdown:
21.5" (1920x1080) display
3.2 GHz i3 processor
4 GB RAM
500 GB HD
Thunderbolt
ATI Radeon HD 4870 (256MB)
HDMI out
$1199.99
21.5" (1920x1080) display
3.5 GHz i3 processor
8 GB RAM
1 TB HD
Thunderbolt
ATI Radeon HD 4870 (256MB)
HDMI out
$1499.99
27" (2560x1440) display
2.8 GHz i5 processor
4 GB RAM
1 TB HD
Thunderbolt
ATI Radeon HD 5870 (512MB)
HDMI out
$1699.99
27" (2560x1440) display
3.2 GHz quad i7 processor
8 GB RAM
2 TB HD
Thunderbolt
ATI Radeon HD 6970 (1 GB)
HDMI out
$1999.99
ATI 4870M has TDP of 65W, there is no way it is going to fit in 21.5". Also, it makes absolutely no sense to use three different generations as that, if something, would confuse consumers a big time. The only possibility I see is that the low-end gets ATI 5670 (aka 5730M) like Apple did in previous update. Other models will very likely feature AMD 6000M-series graphics.
I also doubt that Apple will use i3 in other than the low-end iMac. All MBPs have i5 or better, even the 1199$ one. Using i3 in 1499$ iMac sounds stupid because in the end, the consumer thinks that i5 is better because 5 is greater than 3, even though that doesn't really mean that when comparing desktop and mobile CPUs. Moreover, there is no 3.5GHz i3 either.
HDMI doesn't sound too likely, seeing that only Mac Mini has it. Thunderbolt or mDP can provide the same functionality and much more.
I have made my predictions and I still stand behind them. I don't really follow this thread though so if someone has me a question, you may be better off PMing me.
1199$ 21.5" iMac
Intel Core i3-2100 (3.1GHz)
AMD 6490M with 256MB GDDR5
500GB HD
2x2GB RAM; option for 4x2GB
1499$ 21.5" iMac
Intel Core i5-2400S (2.5/3.3GHz); option for Core i5-2500S (2.7/3.7GHz)
AMD 6750M with 512MB GDDR5
1TB HD; option for 2TB
2x2GB RAM: option for 4x2GB
1699$ 27" iMac
Intel Core i5-2400 (3.1/3.4GHz)
AMD 6750M with 512MB GDDR5; option for AMD 6950M with 1024MB GDDR5
1TB HD; option for 2TB
2x2GB RAM; options for 4x2GB, 2x4GB and 4x4GB
1999$ 27" iMac
Intel Core i7-2600 (3.4/3.8GHz)
AMD 6950M with 1024MB GDDR5
1TB HD; option for 2TB
2x4GB RAM; option for 4x4GB
http://forums.macrumors.com/showpost.php?p=11688279&postcount=26
I'm sure it's been done to death, but I spent some time actually thinking about realistic-ish speculations of what the new line could look like. I think they're going to get rid of one SKU ( the step up 27" without the quad i7), because it's kind of redundant, and for the $100 price difference, I can't imagine anyone NOT spending the extra modey to get the quad core). The only spec that is more of a wishful thinking piece is the inclusion of the HD6800M 1GB card in the 27" quad i7. THAT would be a beast!
Common Upgrades
1. Thunderbolt port
2. HDMI out
3. Sandybridge
Now, here's the model breakdown:
21.5" (1920x1080) display
3.2 GHz i3 processor
4 GB RAM
500 GB HD
Thunderbolt
ATI Radeon HD 4870 (256MB)
HDMI out
$1199.99
21.5" (1920x1080) display
3.5 GHz i3 processor
8 GB RAM
1 TB HD
Thunderbolt
ATI Radeon HD 4870 (256MB)
HDMI out
$1499.99
27" (2560x1440) display
2.8 GHz i5 processor
4 GB RAM
1 TB HD
Thunderbolt
ATI Radeon HD 5870 (512MB)
HDMI out
$1699.99
27" (2560x1440) display
3.2 GHz quad i7 processor
8 GB RAM
2 TB HD
Thunderbolt
ATI Radeon HD 6970 (1 GB)
HDMI out
$1999.99
ATI 4870M has TDP of 65W, there is no way it is going to fit in 21.5". Also, it makes absolutely no sense to use three different generations as that, if something, would confuse consumers a big time. The only possibility I see is that the low-end gets ATI 5670 (aka 5730M) like Apple did in previous update. Other models will very likely feature AMD 6000M-series graphics.
I also doubt that Apple will use i3 in other than the low-end iMac. All MBPs have i5 or better, even the 1199$ one. Using i3 in 1499$ iMac sounds stupid because in the end, the consumer thinks that i5 is better because 5 is greater than 3, even though that doesn't really mean that when comparing desktop and mobile CPUs. Moreover, there is no 3.5GHz i3 either.
HDMI doesn't sound too likely, seeing that only Mac Mini has it. Thunderbolt or mDP can provide the same functionality and much more.
noservice2001
Aug 24, 08:24 PM
c'mon apple, i promise to buy one when its released...
wizard
Jun 22, 03:39 PM
Let be clear here Touch screens are of limited usefulness in the normal desktop range of activities. You can read about ergonomics for the details or take this Tibit of experience, they are fatiguing to use. I base this on experience in industrial settings where people will often go out of their way to make use of a keyboard, mouse or other entry device instead of the touch screen. Apples quality GUI would have no impact on the negative associated with extensive touch screen usage.
The idea of a layer being used as a replacement for Dashboard has some appeal as currently Dashboard sucks. However this would only work well by emulating an ARM processor which is probably as wasteful as JavaScript. If I was Apple I'd think long and hard about that.
Further I'm not even sure I agree with the premise that a touch facility would be hard to integrate into Mac OS/X. It would seem to me that adding another layer would be more difficult for everybody concerned, especially developers. Their goal maybe an exact emulation of iOS gestures but I'm not even sure that makes sense. You really need a gesture system tailored to the desktop that hives with track pad usage.
So while I can see Apple doing something in this regard I don't think a Touch screen will be there to turn the Mac into an iOS device. Far from it infact. Even if they model the Touch screen interface on the I devices the goals and real usability will be vastly different. Even worst consummer acceptance and use wount be there. Even the geeks will quickly discover that in the vast majority of cases a Touch screen on the desktop sucks.
What will be very interesting is the minority of apps that will benefit from such an interface. It is just that many desktop users will never use such apps so the whole touch screen thing is a bit of a joke. For many users what Apple should be doing is going after voice input/dictation. Put all those cores to work on an AI that can process human language.
Dave
The idea of a layer being used as a replacement for Dashboard has some appeal as currently Dashboard sucks. However this would only work well by emulating an ARM processor which is probably as wasteful as JavaScript. If I was Apple I'd think long and hard about that.
Further I'm not even sure I agree with the premise that a touch facility would be hard to integrate into Mac OS/X. It would seem to me that adding another layer would be more difficult for everybody concerned, especially developers. Their goal maybe an exact emulation of iOS gestures but I'm not even sure that makes sense. You really need a gesture system tailored to the desktop that hives with track pad usage.
So while I can see Apple doing something in this regard I don't think a Touch screen will be there to turn the Mac into an iOS device. Far from it infact. Even if they model the Touch screen interface on the I devices the goals and real usability will be vastly different. Even worst consummer acceptance and use wount be there. Even the geeks will quickly discover that in the vast majority of cases a Touch screen on the desktop sucks.
What will be very interesting is the minority of apps that will benefit from such an interface. It is just that many desktop users will never use such apps so the whole touch screen thing is a bit of a joke. For many users what Apple should be doing is going after voice input/dictation. Put all those cores to work on an AI that can process human language.
Dave
skeep5
Sep 14, 03:05 PM
This story gets buried in the blog and a story of ninja stars makes page one? No Apple bias here. :rolleyes:
maybe they were rubber ninja stars.
maybe they were rubber ninja stars.
jazzbo
Feb 24, 09:42 AM
One small con for diesel is that in cold climates, at the very least you pay a slight premium for winterized diesel, and often you may need to add a de-gelling agent even with "winterized" fuel, or if a cold snap happens before the local dealers switch to winterized. I used to have a VW TDI Beetle and it just shut off one very cold morning in Maine, and had to be hauled to a garage so the fuel line could thaw out. The dealer claimed they made it very clear to me (and everyone) who bought a TDI that they needed to put in the conditioner; this was after commenting on why my engine stopped, "fuel probably gelled, we had 2 others already today." I suggested maybe they needed to emphasize the point a little better to new buyers.
Granted there is a deal of regular maintenance that car owners should expect, but in speaking with other TDI owners, several in my area had this 'surprise' in their first winter.
I don't know if the cleaner diesel is winterized better or not and/or what the premium for winterized fuel is these days during the colder months.
Granted there is a deal of regular maintenance that car owners should expect, but in speaking with other TDI owners, several in my area had this 'surprise' in their first winter.
I don't know if the cleaner diesel is winterized better or not and/or what the premium for winterized fuel is these days during the colder months.
lordonuthin
Dec 22, 12:00 AM
well today (12.22.09) i hit 3 million. so that was only like 27 days for the last million. i'm happy with that. just gotta keep it going
I was trying to watch when you hit 3 mil but you beat me to it, congrats!
I was trying to watch when you hit 3 mil but you beat me to it, congrats!
Evangelion
Aug 25, 04:58 AM
I hope they add a second Ethernet and Firewire to it.
Both are pro-features, so it will be VERY unlikely that we will see them in the Mini.
Both are pro-features, so it will be VERY unlikely that we will see them in the Mini.
Leoff
Oct 23, 07:14 AM
superb...im travelling to states this week, and could pick one up at the apple store 5th avenue for much cheaper than here in uk..
its gottta come out sometime...
You do know that you'll be getting a US-formatted keyboard and AC adapter, yes?
its gottta come out sometime...
You do know that you'll be getting a US-formatted keyboard and AC adapter, yes?
regandarcy
Apr 19, 11:06 AM
I can't wait! My G5 iMac has officially died and gone to that big computer desk in the sky. It served me well for 5 years, but it's over. Darn thang won't even turn on anymore. I hear the apple start up chime, but the screen stays black and then the iMac just shuts off. But even if I could fix it, it's so old it can't run the latest OSX or even play HD movies. Yup...it's time to buy a new iMac.
I'm hoping that the next update sees i7s across the line...even the 21.5" models. I expect thunderbolt too since the MacBook pros got it. Other things on my wish list would be for them to include that rumored flash start up drive as standard....but I'm not holding my breath. It would be great if the 21.5" model got the same ability as the 27" to be used as an external monitor. That way in 5 years or more when it becomes unable to run the latest software, you can still use it as a second monitor. :-)
I like the 27" features, it's just a tad too big. Actually the rumor about Apple adding a 24" size back to the iMac lineup would be PERFECT. But again...not gonna count on it.
I'm hoping that the next update sees i7s across the line...even the 21.5" models. I expect thunderbolt too since the MacBook pros got it. Other things on my wish list would be for them to include that rumored flash start up drive as standard....but I'm not holding my breath. It would be great if the 21.5" model got the same ability as the 27" to be used as an external monitor. That way in 5 years or more when it becomes unable to run the latest software, you can still use it as a second monitor. :-)
I like the 27" features, it's just a tad too big. Actually the rumor about Apple adding a 24" size back to the iMac lineup would be PERFECT. But again...not gonna count on it.
Small White Car
Apr 12, 09:14 PM
Ok, so the text update says the screenshot is 'sexy.'
Well, I'm sold!
Well, I'm sold!
supercooled
Feb 21, 06:14 PM
It's finally all finished. Put the Craftsman tool chest in this weekend. It mostly hold cable and repair tools for guitars.
The white box on the front right leg of the desk is actually a Belkin remote. I've wired the desk so that when I hit that switch the 3 displays, audio monitors and all USB controllers will turn on.
I hate wires showing so I went to great lengths to hide them.
Very nice.
What music genre do you dabble in? And what monitors are those? Do they sit that flush out of the box or did you hack the stand off in favour of some armature?
The white box on the front right leg of the desk is actually a Belkin remote. I've wired the desk so that when I hit that switch the 3 displays, audio monitors and all USB controllers will turn on.
I hate wires showing so I went to great lengths to hide them.
Very nice.
What music genre do you dabble in? And what monitors are those? Do they sit that flush out of the box or did you hack the stand off in favour of some armature?
BC2009
Oct 25, 05:58 AM
Bullcrap. WTF looks through CR to read bad reports? I look in it to find the BEST performing and quality products, not the worst. I only care about the worst if it was something I was considering at which point I take a much closer look.
I agree with you on that point -- nobody looks through CR for a bad report -- but you missed my point. If I am NOT a CR subscriber and the news comes out with some big thing CR uncovered then I am more likely to think "Wow, CR is a great publication -- I should subscribe". But if CR releases yet another glowing review of something from Honda, Apple, Toyota then I would think "I already knew that -- those are good brands".
CR gets notoriety in the media when they uncover something on one of the brand favorites. It also helps give them credibility with the masses by going after these guys. Sometimes they are over-zealous in their efforts. Their reviewers have personal bias too and I fully believe that comes to play in their reviews. It was just over obvious in the video they released on iPhone-4. The reviewer's little attempts at humor tipped his hand. Watch the video again and ask yourself "was this an unbiased reviewer?" The answer is an obvious "No".
The reviewers at CR make their mark by uncovering the missteps by the big-name brands. Its how they build their career. Apple is a big target for any of their reviewers (as are any automobile manufacturer when it comes to safety issues -- these are big news).
I've never seen the 11:00 news lead with a story on "Consumer Reports says the new iPhone is the best", but they are certainly going to lead with "Consumer Reports says Apple's new phone is fundamentally flawed". The reviewers know this and they look to get the big story. They are human and their personal motivations play into what they do, just like everyone else.
I agree with you on that point -- nobody looks through CR for a bad report -- but you missed my point. If I am NOT a CR subscriber and the news comes out with some big thing CR uncovered then I am more likely to think "Wow, CR is a great publication -- I should subscribe". But if CR releases yet another glowing review of something from Honda, Apple, Toyota then I would think "I already knew that -- those are good brands".
CR gets notoriety in the media when they uncover something on one of the brand favorites. It also helps give them credibility with the masses by going after these guys. Sometimes they are over-zealous in their efforts. Their reviewers have personal bias too and I fully believe that comes to play in their reviews. It was just over obvious in the video they released on iPhone-4. The reviewer's little attempts at humor tipped his hand. Watch the video again and ask yourself "was this an unbiased reviewer?" The answer is an obvious "No".
The reviewers at CR make their mark by uncovering the missteps by the big-name brands. Its how they build their career. Apple is a big target for any of their reviewers (as are any automobile manufacturer when it comes to safety issues -- these are big news).
I've never seen the 11:00 news lead with a story on "Consumer Reports says the new iPhone is the best", but they are certainly going to lead with "Consumer Reports says Apple's new phone is fundamentally flawed". The reviewers know this and they look to get the big story. They are human and their personal motivations play into what they do, just like everyone else.
MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
